• Creating value out of QN's terroir by producing classic wines according to market tendencies;
 

• Creating wines directed towards different consumption segments aiming at perfect satisfaction and a unique experience of the Douro Valley;
 

•  Guaranteeing high quality in each lot of wine through rigorous viticulture and continuous innovations in winemaking;
 

• Developing brand name and brand fidelity and complementing the wine range with associated gourmet products as well as oenotourism;